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ADVERTISING CALENDAR
I RATES I PRODUCTION GUIDELINES I WOMEN IN BUSINESS SECTION (PDF)

2008 Editorial and Advertising Calendar

January ad deadline: Nov. 30 • publishes: Dec. 21

Health and Fitness: Chronic diseases that hit women hard
Business: Young entrepreneurs—Twentysomethings in business
Finance and Legal: Clearing the clutter—what to keep, what to shred;
Charitable giving—you don’t have to be wealthy to leave a legacy
Family and relationships: Dealing with not-so-nice in-laws
Travel and Leisure: Eating well—make and take meals and meal sharing;
Continuing education
Home and Interiors: Hiring a reputable contractor
Style and Beauty: Shopping second-hand
Special Advertising Section: Health care and Wellness Guide

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February ad deadline: Dec. 28 • publishes: Jan. 18

Health and Fitness: Heart disease in women; Obesity in kids
Business: Using a blog to market yourself
Finance and Legal: The 401(k) match—are you leaving free money on the table?;
Cooperative law—how it can help with family disputes
Family and Relationships: OCD—what to do when it becomes debilitating;
Enhancing communication between you and your partner
Travel and Leisure: Archiving your family’s history
Home and Interiors: Decorating for romance; Hot new appliances for your home
Special Advertising Sections: The Caregivers Guide

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March ad deadline: Jan. 25 • publishes: Feb. 15

Health and Fitness: Thyroid disease; Aromatherapy
Business: Re-entering the workforce after spending time as a caregiver
Finance and Legal: Financial strategies for divorce;
Hobby or serious business—the tax consequences of both
Family and Relationships: Mom’s groups; Finding a healthy balance in life
Travel and Leisure: Top five fuel-efficient family cars
Home and Interiors: Building green
Style and Beauty: Breast surgery: Implants and reductions
Special Advertising Section: The Business of Fitness and Spa Guide

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April ad deadline: Feb. 22 • publishes: March 14
Health and Fitness: Train for a 5K; Complementary medicine—what it can do for you
Business: So you want to be a landlord?
Finance and Legal: Keep your family protected—what women should know about life insurance
Family and Relationships: The effects of divorce on adult children
Travel and Leisure: Local travel experts’ favorite trips; Learning self-defense
Home and Interiors: Decorating on a shoestring budget; The latest in flooring fashion
Style and Beauty: Planning a green wedding; Dealing with hair loss
Special Advertising Section: Wedding and Special Events spotlights
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May ad deadline: March 28 • publishes: April 18

Health and Fitness: Biking groups just for women; Reflexology; Local birthing options
Business: Mothers and daughters in business together
Finance and Legal: Live below your means—creative ways to save money; Elder law
Family and Relationships: How to talk to your teenager
Travel and Leisure: Gardening to relieve stress
Home and Interiors: Choose the right colors for your home; Buying a condo
Style and Beauty: The pros and cons of getting a tattoo
Special Advertising Section: The Business of Beauty—Be good to yourself guide
Spring gift guide—Mother’s Day, graduation and wedding gift ideas

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June ad deadline: April 25 • publishes: May 16

Health and Fitness: The top five supplements for women and why you should take them;
Pediatric cancer—how moms get through it
Business: Female farmers
Finance and Legal: Protecting your money—the importance of a diversified portfolio;
Grandparents and guardianship
Family and Relationships: Moving your aging parents; Living in the present
Travel and Leisure: Plan a honeymoon for romance and adventure
Home and Interiors: Water creatures for your water feature
Style and Beauty: Skin and sun damage—don’t let it happen again this summer;
Removing unwanted hair
Special Advertising Section: Spotlights on Home Improvement

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July ad deadline: May 23 • publishes: June 13

Health and Fitness: Sleep hassles—how to get your zzzzs; Strength training for dummies;
Business: Changing careers at mid-life
Finance and Legal: Go paperless!; Unsecured loans—are they worth the risk?
Family and Relationships: Creating community through knitting groups, study circles and dinner clubs
Home and Interiors: Decorating green; Replacing your windows and doors
Style and Beauty: Permanent make-up
Travel and Leisure: Celebrate summer with homemade ice cream
Special Advertising Section: Women in Real Estate

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August ad deadline: June 27 • publishes: July 18

Health and Fitness: Therapeutic humor—how to laugh away your pain;
Massage therapy—understanding the different types of massage
Business: A hot career—women firefighters
Finance and Legal: Financial planning for mothers with special-needs kids
Family and Relationships: The pros and cons of homeschooling; Adult ADD
Home and Interiors: Planning your kitchen remodel
Travel and Leisure: Continuing education
Style and Beauty: Makeovers for fall
Special Advertising Section: Condo guide
DANE COUNTY PARENT: DEADLINE: JUNE 14

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September ad deadline: July 25 • publishes: August 15

Health and Fitness: Strong to the core—exercise classes for core stability;
The diet-headache link; Gynecological cancers
Business: Working from home—how to make it work
Finance and Legal: Protect yourself from identity theft; Financing long-term care
Family and Relationships: Avoid an ugly child custody dispute;
Being 100 percent responsible for your life
Travel and Leisure: Yoga parties; Destination weddings
Home and Interiors: Planting a beautiful bulb garden for next spring; Window treatment fashion
Style and beauty: The right jeans for your body type
Special Advertising Section: Women in Business

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October ad deadline: Aug. 29 • publishes: Sept. 19

Health and Fitness: Breast cancer
Business: Choosing a business partner
Finance and Legal: Retirement planning—it’s easier than ever
Family and Relationships: Planning a funeral; The power of a smile
Travel and Leisure: Exercise your right to vote; Wine tasting parties
Home and Interiors: Getting your garden ready for winter; Hiring an interior designer
Style and Beauty: Taking care of problem veins
Special Advertising Section: Buy Local—special feature on locally-owned businesses

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November ad deadline: Sept. 26 • publishes: Oct. 17

Health and Fitness: Women and smoking
Business: Do you have what it takes to own a business?
Finance and Legal: How to stop arguing about money; Protect yourself with a prenuptial agreement
Family and Relationships: Parenting in a “me-first” world—keeping narcissism at bay;
Caring for a parent with Alzheimer’s disease
Travel and Leisure: Plan a warm weather vacation for winter
Home and Interiors: Warming your home this winter
Style and Beauty: Avoid casual day wardrobe faux-pas;
Staying motivated during your weight loss journey
Special Advertising Section: Women in Finance

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December ad deadline: Oct. 24 • publishes: Nov. 14

Health and Fitness: Finding the right doctor for you; Avoiding memory loss—boost your brain power
Business: How to finance your new business idea
Finance and Legal: Collaborative and mediated divorce
Family and Relationships: Planning a second or third wedding;
Screening your caregivers—from babysitters to senior caregivers
Travel and Leisure: Read these local women authors
Home and Interiors: Decorating for the holidays; Is your car ready for winter?
Style and Beauty: Dealing with eczema and rosacea—keep your skin clear this winter
Special Advertising Section: Holiday gift guide

     
IN EVERY ISSUE:

Beyond Business: Business advice that relates to the rest of your life
The Brazen Careerist: Career advice from Penelope Trunk
Woman’s Words: A personal essay written by a reader
Giving back: Opportunities to make a difference by volunteering.
Wisconsin Woman Reads: Wisconsin Woman’s “Book of the month,”
plus, meet your local book club
Your Wisconsin Weekend: A listing of special events around the state to
help you plan your weekend getaway
The Parenting Page: Tips and tidbits for people who love kids
Networking Minute: A quick profile of a fascinating local woman
Events: What’s happening this month that’s of interest to women
Women to Watch: Promotions, new hires and award-winners
Making Connections: Photos of women out and about in the Madison area
Witty Woman: Your favorite humor columnist Karen Morris’ take on life

 

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All Rights Reserved.